Archive

Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.

When you think of volunteers, think of retired professionals who can help your organization build capacity.

Giving your branding team the tools and time to do its job is a big part of getting the job done right.

Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?

Don't leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.

The Connecticut Association of Nonprofits’s 7th Annual Conference is built around the theme of: Imagine. Innovate. Impact. Keynote speaker William Strickland, the President and CEO of [...]

Last night, the UJA-Federation held a reception celebrating 25 years of its Management Assistance Program, its internal volunteer matching service to provide help to its 150 funded agencies. MAP [...]

This entry is in response to an op ed piece by Nicholas D. Kristof in the New York Times on December 24, 2008: The Sin in Doing Good Deeds. Easing our insistence on low overhead ratios for [...]

NEWS FROM GRANTMAKERS FOR EFFECTIVE ORGANIZATIONS Most foundations are not making changes they and their grantees say are essential to supporting nonprofit success, but there is evidence of a [...]

Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about [...]

In light of current economic conditions, the nonprofit sector can’t afford to continue in a “business as usual” manner. This was the message that NYU Professor Paul Light delivered at the 6th [...]

After the three-day Nonprofit Congress in May, the National Council of Nonprofit Associations (NCNA), which produced the Nonprofit Congress, organized a lobbying day to create awareness about the [...]