Red Rooster Group uses social behavioral science to improve your visibility, engage your audiences, and drive social change.
BRANDING
Messaging, naming, and visual identity to clarify and unify your brand.
MARKETING
Targeted campaigns to motivate your audience, inspire action, and achieve results.
FUNDRAISING
Effective messaging, campaigns, and communications to increase donor support.
Results
$10 Million
raised in six months during a capital campaign.
$3 Million
raised in 2 months for a social service agency.
25% increase
in fundraising after launch of new brand for a cancer organization
Launching a New Business
We provided the strategy, branding, and marketing to launch a new financial credential, attract people to become Registered Social Security Analysts, and drive consumer demand.
Advancing Food Systems with a New Brand & Website
When a food systems research institute split from its parent organization, it needed to tell its story to the world. We communicated its impact and engaged their audiences with a new brand and website.
Raising Funds to Fight Homelessness
Our annual appeal for LifeMoves, a large organization supporting the homeless in Silicon Valley, raised $2 million in a pandemic year, exceeding their goal by $500,000.
Giving a Voice to an Unheard Minority
To overcome negative perceptions of atheism and drive attendance to the Reason Rally event in Washington, DC, we reframed their message around “speaking up for reason,” resulting in positive coverage in national media.
Introducing a New Model for Criminal Justice
We developed the brand and website to introduce a novel approach to criminal justice reform in which people who are formerly incarcerated serve as “credible messengers” for at-risk youth.
Advancing Disability Inclusion Internationally
A coalition of Fortune 500 businesses committed to disability inclusion needed a new name to tell its story. Our intensive process resulted in a brand that galvanizes constituents around their cause.
Increasing Awareness of Children’s Mental Health
A non-stigmatizing message and ad campaign promoted mental health services to low-income parents.
Revitalizing a 183-Year-Old Nonprofit
A nonprofit founded in 1831 needed a name that appealed to donors without losing its history. We created a new brand and website that keeps them relevant.
Changing the National Landscape of Child Welfare Agencies
If all child welfare agencies had best practices, youth aging out of the child welfare system would have better outcomes. We helped successfully launch this peer-to-peer model that helps nonprofit agencies learn from each other.
Our Clients
Gain from our expertise in promoting a range of issues for nonprofits, foundations, government, and social enterprises.
