Archive

When the Alliance for Nonprofit Governance changed its name to Governance Matters, we helped to transition the brand. We cleaned up the homepage of the website to provide direct access to the [...]

Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit [...]

So you’re starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson. a logo? 

It is interesting to note that these organizations are nearly a hundred years old (some even older), with the exception of Habitat which is 33 years old and ARC, which is 60 years old. During [...]

This video discusses the importance of establishing brand credibility for your nonprofit brand as well as the importance of speaking with authenticity. Presented by Howard Adam Levy, Principal of [...]

. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and [...]

Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor "lists" or database....when they have asked me to help in major gifts and individual [...]

GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a [...]

Logo for a cycling team to support a fundraising ride. The logo was part of a marketing effort to build support for Hazon’s New York Jewish Environmental Bike Ride. Red Rooster Group Principal, [...]

Naming, branding and storefront design for CarePath, a senior care management service launched by the Park Slope Geriatric Day Center. See more of our work in launching CarePath

To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.

In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.