Archive

Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have [...]

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

There are many reasons that you nonprofit's name might need to change. This article describes 15 possible reasons.

As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, [...]

CLIENT: Westbridge Academy Website This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and [...]

Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar [...]

Here are 10 ways that nonprofit organizations can wake up your brand to strengthen their appeal to donors, improving their website and gaining visibility.

In addition to serving as the key identifying mark, your organization’s logo can tell people a lot about your organization, its values and philosophy. But that's only half the story. Once you [...]

Red Rooster Group today announced that the firm has seen a 60% increase in revenue over first quarter 2010, and announces a slate of new clients.

How do you know if your nonprofit brand works? This is one of the questions that Howard Adam Levy of Red Rooster Group, a leading branding agency focused on the needs of nonprofits, addresses in [...]

Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and [...]

How can your nonprofit organization stand out and create a breakthrough brand? This article describes three key ingredients.