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This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch [...]

If your organization is considering changing its name, there's a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if [...]

How can your nonprofit organization stand out and create a breakthrough brand? This article describes three key ingredients.

The Board’s Role in Managing Your Nonprofit’s Brand If you have heard of the Red Cross, then you know the power of a strong brand: instant recognition and strong fundraising appeal. But [...]

Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1.  Through a [...]

Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their Amazon Accounts Major nonprofits are getting in front of millions of potential donors through Amazon’s [...]

Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit [...]

It is interesting to note that these organizations are nearly a hundred years old (some even older), with the exception of Habitat which is 33 years old and ARC, which is 60 years old. During [...]

. Two weeks ago, at seminar I conducted at the Support Center, several nonprofit participants expressed the concern that their name was holding them back from pursuing certain donor markets and [...]