Archive

Surveys are a key tool for identifying and understanding your nonprofit's audiences, if you know how to use them.

Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.

When you think of volunteers, think of retired professionals who can help your organization build capacity.

Pulling all your chapters or affiliates together around a consistent brand identity will increase your brand recognition and impact.

Does your donate button stand out? Check now or miss out on some big checks!

Your nonprofit has a lot in common with a for-profit business, including overhead. How do you justify that?

Showing people the impact your organization has can boost interest and donations.

Learn from the mistakes of others. By looking at what isn't working on your competitor's websites, you can improve your own site.

When you take photos for your nonprofit, focus! Not just the camera but your attention to detail, such as these 7 tips for high-quality photographs.

You can revitalize your nonprofit's brand without changing its name. Consider the reasons against a name change before you make a decision.

Giving your branding team the tools and time to do its job is a big part of getting the job done right.

Get the most from your marketing budget by measuring, then refining your outreach campaigns.