Advancing States
Updating an Aging Organization
What do you do with a cumbersome name? The National Association of States United for Aging and Disabilities needed a new name and visual identity. We delivered.
This membership organization of state aging and disability agencies was referred to as NASUAD, which was hindering their ability to communicate what they do. They approached Red Rooster Group with the challenge of developing a better name.
Services
- Brand Analysis
- Competitive Analysis
- Stakeholder Interviews
- Organizational Name
- Program Names
- Brand Style Guide
- Brand Video
Crafting an Appropriate Name
We led the organization through a comprehensive exploration of names that met their criteria — a forward-thinking name that positioned them as the convenor and voice for state agencies, and short enough that it would be conducive to use without abbreviating.
We generated dozens of names — from full descriptive names to shorter, more evocative ones. We vetted the names for potential conflicts and helped their Brand Committee evaluate the choices. The resulting name, Advancing States, distinguishes them from the competition and positions them as leading the state aging and disability agencies.
The name needed to distinguish the organization from similar organizations.
Designing a Unified Visual Identity System
We designed a new logo for the organization with an emerging star and large AD for aging and disabilities. We unified the conference and program brands with a consistent visual look made from components of the star in the Advancing States logo.
Brand Style Guide
Their Brand Style Guide helps this national nonprofit organization maintain consistency with its brand across marketing activities.
