LifeMoves
Raising Money for the Homeless
How do you approach tapped-out donors after you have just finished a campaign for pandemic relief? You bridge the gap between crisis and strength with a message about moving forward.
Services
- Fundraising Campaign
- Direct Mail Package
- Personalization for 6 Audiences
- Donation Landing Page
- Digital Assets
$2 million raised
Exceeded goal by $500k / Exceeded previous year by $100k
Our theme emphasized past successes while encouraging people to become a part of a better future. The brochure was designed using Action Design principles to engage donors — with individual tabs that encouraged recipients to explore the message.
Customized versions of the letter and response card for six different audiences included personalization acknowledging last gift amounts and gift arrays in incremental multiples.
