Intersecting Stories Raise Money for a Capital Campaign
To raise money for renovation and expansion at this Jewish Community Center, we used a storytelling approach. We developed the theme of Intersecting Lives to show how the JCC brings together different people from the community. We designed the brochure around three stories, each featuring three different people that connect at the JCC. The stories are told in panels that show two people, but open up to reveal all three.
The brochure describes the specific improvements to the building as well as new additions planned, framed around supporting the Jewish community and putting Jewish values into action. A spread features quotes about how people will benefit from the capital improvements. The hand-drawn style of the people and felt textured stock lend a personal touch, while a pocket contains inserts describing the various giving opportunities for donors.
