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Marketing for Nonprofits Marketing for Nonprofits Marketing for Nonprofits
  • Home
  • About
    • Our Team
    • Clients / Expertise
    • Results
    • Testimonials
    • Acclaim
    • Articles
    • Public Speaking
    • Brand Guides
      • Wake Up Your Brand
      • Discovering Your Essence
      • Defining Your Message
      • Naming Your Nonprofit
  • Services
    • Strategy
    • Branding
    • Marketing
    • Fundraising
    • Behavioral Science
  • Case Studies
  • Projects
  • Blog
  • Contact

Blog

 I Help New York Logo After Hurricane Sandy

I Help New York Logo After Hurricane Sandy

November 8, 2012

Homage to Milton Glaser's famous I Love New York logo, showing support for proving help to victims of Hurricane Sandy.

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 Help Victims of Hurricane Sandy

Help Victims of Hurricane Sandy

November 8, 2012

Fortunately, power is up in our office and we are all safe and sound. But we know this is not the case for all of our fellow friends in New York, New Jersey and elsewhere. In the wake of [...]

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 A Lesson in Being Newsworthy: How Red Rooster Group Got PR Coverage for Our Client

A Lesson in Being Newsworthy: How Red Rooster Group Got PR Coverage for Our Client

November 7, 2012

Finding the human interest story is key to getting media coverage. See how 2 newspapers picked up the same story.

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 Young Pioneers Awards Event Raises Funds and Awareness

Young Pioneers Awards Event Raises Funds and Awareness

October 14, 2012

This promotional campaign promotes The Jewish Education Project's Young Pioneers Awards event recognizing individuals with innovative ideas in Jewish education.

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 Humorous Ad Captures the Attention of a Youthful Audience

Humorous Ad Captures the Attention of a Youthful Audience

October 12, 2012

In engaging a humorous approach, this ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract, and showcases the range of benefits in a friendly way.

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 Social Contagion Effect Spurs Action

Social Contagion Effect Spurs Action

October 5, 2012

The social contagion effect means that people influence other individuals' actions and beliefs without meaning to, and the person being influenced doesn't realize it is happening. When it comes [...]

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 How to Get Publicity for Your Nonprofit

How to Get Publicity for Your Nonprofit

October 4, 2012

Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. This session will present the basics of crafting your organizational story [...]

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 PR is More Than Just Words

PR is More Than Just Words

October 2, 2012

Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena [...]

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 10 Ways to Wake Up Your E-Newsletter

10 Ways to Wake Up Your E-Newsletter

August 19, 2012

Is your email newsletter putting your readers to sleep with unwanted information, extraneous clutter, and a general failure to connect? An email newsletter is a great way to keep up with donors, [...]

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 Website Presents Updated Brand for Social Service Agency

Website Presents Updated Brand for Social Service Agency

August 12, 2012

This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we [...]

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 Twitter for Nonprofits Part 4: Seven Tools to Boost Your Engagement

Twitter for Nonprofits Part 4: Seven Tools to Boost Your Engagement

July 19, 2012

Your organization is on Twitter. You have a follower base. You have interacted with the people who reach out to you and you have created small trends among your community. But how can nonprofits [...]

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 Twitter for Nonprofits Part 3: Trends and Hashtags

Twitter for Nonprofits Part 3: Trends and Hashtags

July 18, 2012

It used to be that the only people with the ability to create a trend were associated with the fashion industry and the chance of being viral was not something to brag about. Now anyone can [...]

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Red Rooster Group

22 East 49th Street, 7th Floor
New York, NY 10017
212.673.9353
info@dev.redroostergroup.com
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