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  • Home
  • About
    • Our Team
    • Clients / Expertise
    • Results
    • Testimonials
    • Acclaim
    • Articles
    • Public Speaking
    • Brand Guides
      • Wake Up Your Brand
      • Discovering Your Essence
      • Defining Your Message
      • Naming Your Nonprofit
  • Services
    • Strategy
    • Branding
    • Marketing
    • Fundraising
    • Behavioral Science
  • Case Studies
  • Projects
  • Blog
  • Contact

Blog

 Direct Mail Brochures Promote New Clean Air Technology

Direct Mail Brochures Promote New Clean Air Technology

February 14, 2011

CLIENT: King Freeze Mechanical Did you know that UV light kills bacteria in the air? Designed to be located inside your air ducts, Air Probe Sanitizer destroys harmful bacteria before it gets [...]

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 Introducing Change: Lessons from Branding a Jewish Federation

Introducing Change: Lessons from Branding a Jewish Federation

February 10, 2011

Recently, I had the opportunity to work with one of the 157 local Jewish Federations on helping them remain relevant to the changing needs of their community and develop a marketing theme and [...]

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 Nonprofit Websites That Work Webinar

Nonprofit Websites That Work Webinar

February 8, 2011

This popular clinic is designed to help you understand what creates an effective website and leave with specific ways to improve your site or create a new one. Geared specifically for small and [...]

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 A 20-year Commitment to the Environment

A 20-year Commitment to the Environment

February 1, 2011

Red Rooster Group has been passionate about the environment for more than 2 decades. We have worked with nonprofits well as green businesses to promote their eco-friendly products and services. [...]

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 How to Develop a Breakthrough Brand for Your Nonprofit

How to Develop a Breakthrough Brand for Your Nonprofit

January 31, 2011

How can your nonprofit organization stand out and create a breakthrough brand? This article describes three key ingredients.

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 Red Rooster Group Launches The Nonprofit Brand Institute

Red Rooster Group Launches The Nonprofit Brand Institute

January 22, 2011

To help nonprofits improve their brands, Red Rooster Group has launched the  Nonprofit Brand Institute, the premiere source for news, information and service about nonprofit brands. We’re here to [...]

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 Marketing Strategy

Marketing Strategy

January 17, 2011

Marketing and fundraising strategy to grow your organization.

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 Red Rooster Group Offers Discounts to Members of the Center for Non-Profits, NJ

Red Rooster Group Offers Discounts to Members of the Center for Non-Profits, NJ

January 16, 2011

Our partnership promotes the Center and offers discounts and services to its members.

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 Red Rooster Group Partners with Behrman House Consulting Group

Red Rooster Group Partners with Behrman House Consulting Group

January 16, 2011

New service helps Jewish schools, synagogues, and organizations.

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 Ask the Expert: Should We Change Our Name?

Ask the Expert: Should We Change Our Name?

January 7, 2011

I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s name can really change the business it is getting. Do you think that the risk of losing a [...]

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 Types of Nonprofit Names

Types of Nonprofit Names

December 23, 2010

There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated [...]

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 Red Rooster Group Co-Produces Successful Ask the Experts Event

Red Rooster Group Co-Produces Successful Ask the Experts Event

December 10, 2010

For the second year in a row, participants in the 2010 New Jersey Non-Profit Conference were able to take tap into advice from experts in various areas of nonprofit consulting thanks to Red [...]

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