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  • Home
  • About
    • Our Team
    • Clients / Expertise
    • Results
    • Testimonials
    • Acclaim
    • Articles
    • Public Speaking
    • Brand Guides
      • Wake Up Your Brand
      • Discovering Your Essence
      • Defining Your Message
      • Naming Your Nonprofit
  • Services
    • Strategy
    • Branding
    • Marketing
    • Fundraising
    • Behavioral Science
  • Case Studies
  • Projects
  • Blog
  • Contact

Blog

 How to Work Effectively with an Outside Consultant

How to Work Effectively with an Outside Consultant

March 2, 2022

The success of any project begins before the project starts, with a clear plan for communication and decision-making.

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 A Good RFP Attracts Better Partners for Your Project

A Good RFP Attracts Better Partners for Your Project

June 8, 2020
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 COVID-19 Messaging Lessons

COVID-19 Messaging Lessons

May 27, 2020

Health authorities have been telling people to social distance and wear masks. Not everyone is adhering to the recommendations. Let’s take a look at the problems, [...]

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 It’s Time to Rethink Your Purpose

It’s Time to Rethink Your Purpose

May 24, 2020

There’s a fundamental shift happening in society.  The challenges are larger than ever, and bigger, bolder solutions are needed to address them.  Nonprofits can rise to the challenge if they [...]

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 COVID Disorders / Pandemic Parody

COVID Disorders / Pandemic Parody

May 15, 2020

COVID-19 has given rise to a new slate of disorders. It's no laughing matter — or is it?

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 Nonprofit Strategy Guide to Surviving COVID-19

Nonprofit Strategy Guide to Surviving COVID-19

April 15, 2020

The way we live and communicate has changed. When the virus is gone, for many, life will not go back to the way it was. It’s time for creativity and finding ways to leverage change to achieve [...]

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 The New Nonprofit Normal

The New Nonprofit Normal

April 5, 2020

The pandemic has forced nonprofits to innovate, and those innovations may change the future of the sector. As a lesson for all nonprofits, here’s what’s happening [...]

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 From Swiss Cheese to a Mild Breeze — the Metaphors of Coronavirus

From Swiss Cheese to a Mild Breeze — the Metaphors of Coronavirus

March 20, 2020

As we endeavor to understand the nature of the COVID virus and its consequences, it can be difficult to decipher the information. Smart communicators know the secret for reaching people — using [...]

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 The Psychology Behind Donation Pages

The Psychology Behind Donation Pages

October 7, 2015

Nonprofits rely heavily on their donors. But, some are still relying on outdated, underdeveloped donation pages, potentially causing them to miss out on revenue.

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 How Bad Images Hurt Your Brand

How Bad Images Hurt Your Brand

July 8, 2015

Many nonprofits want to use photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most taken at a resolution too low to use in [...]

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 Make Your Nonprofit Event a Social Media Hit

Make Your Nonprofit Event a Social Media Hit

May 11, 2015

Social media can ratchet up interest in your nonprofit's event and your nonprofit. Leverage this golden opportunity!

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 I am Color Uncertain, Not Color Blind

I am Color Uncertain, Not Color Blind

April 28, 2015

Connecting to all your audiences means incorporating design elements beyond color.

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Red Rooster Group

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