COVID-19 Messaging Lessons
Health authorities have been telling people to social distance and wear masks. Not everyone is adhering to the recommendations. Let’s take a look at the problems, what could have been done differently — and what you can do to craft persuasive messages that get [...]
It’s Time to Rethink Your Purpose
There’s a fundamental shift happening in society. The challenges are larger than ever, and bigger, bolder solutions are needed to address them. Nonprofits can rise to the challenge if they rethink their purpose.
COVID Disorders / Pandemic Parody
COVID-19 has given rise to a new slate of disorders. It's no laughing matter — or is it?
Nonprofit Strategy Guide to Surviving COVID-19
The way we live and communicate has changed. When the virus is gone, for many, life will not go back to the way it was. It’s time for creativity and finding ways to leverage change to achieve your mission and even more impact.
The New Nonprofit Normal
The pandemic has forced nonprofits to innovate, and those innovations may change the future of the sector. As a lesson for all nonprofits, here’s what’s happening in New York City.
From Swiss Cheese to a Mild Breeze — the Metaphors of Coronavirus
As we endeavor to understand the nature of the COVID virus and its consequences, it can be difficult to decipher the information. Smart communicators know the secret for reaching people — using metaphors and colorful language.