Complex Challenges Demand Critical Thinking
Red Rooster Group brings strategic intelligence and social behavioral science to address multi-layered branding and social challenges. We combine the insights from our-in depth research and analysis with behavioral tactics to develop effective strategies and creative execution that get results.
Insights
Conducting Research to Uncover Insights
Our engagements start with a thorough understanding of your situation. We employ multiple research methodologies to reveal the perspectives about your issue, both inside and outside of the organization. This analysis fuels your strategy.
- Market Research
- Stakeholder Interviews
- Focus Groups
- Workshops
- Brand Reviews
- SWOT Analysis
- Competitive Analysis
- Assessment & Recommendations
Strategy
Providing Direction for Your Brand or Cause
Based on the insights gleaned, we’ll work with your team to map out a strategy for your brand, marketing, communications, or cause to reach your constituents, appeal to donors, and put your organization on solid footing to grow into the future.
- Brand Strategy
- Marketing Strategy
- Fundraising Planning
- Viability Strategy
- Social Change Strategy
- Communications Plans
Looking for some direction?
Branding
Sharpening Your Focus to Achieve More
From ineffective messages to an outdated name or logo, a weak brand can hold your organization back. We can clarify your purpose, help your organization find its voice, and refresh its visual look so that you can achieve greater impact.
- Brand Assessments
- Brand Workshops
- Brand Strategy
- Brand Positioning
- Mission Statements
- Taglines
- Brand Messaging
- Naming
- Logo & Visual Identity Design
- Brand Architecture
- Brand Style Guides
- Organizational Collateral
- Templates & Systems
- Staff Training
Explore more about branding.
Need a new name for your organization?
Marketing
Creating Effective Communications That Drive Results
Whether expressing your brand, driving participation in programs, raising funds, or changing people’s behavior, we’ll develop creative materials rooted in strategy to motivate your constituents to act.
- Websites
- Video
- Social Media
- Digital Campaigns
- Advertising
- Brochures & Collateral
- Annual Reports & Publications
- Planning & Strategy
- Conceptual Development
- Copywriting
- Design
- Photography
- Print Management
- Digital Production
Ready to improve your marketing?
Fundraising
Crafting Stories and Campaigns That Resonate with Donors
Captivate your donors with enticing stories and choreographed campaigns that compel them to contribute. Our fundraising work is rooted in an understanding of the behavioral science principles that motivate people to act. In fact, we developed the Actionology Fundraising Action Pack that specifically applies the principles of psychology to fundraising. Find out more here.
- Fundraising Strategy
- Case for Support
- Fundraising Brochures
- Donor Presentations & Videos
- Annual Campaigns
- Fundraising Event Promotion
- Capital Campaign Kits
- Websites & Landing Pages
- Peer-to-Peer Campaigns
- Communications & Impact Reports
See fundraising examples.
More effective fundraising with behavioral science.
Our Methodology
Behavioral Science for Social Good
Achieve greater results when you know how to motivate people to take action. Our Behavior Change Model taps into dozens of psychological principles organized in 6 steps to help you improve your effectiveness. We use our model to help you better understand and connect with your audiences, craft compelling offers and messages that resonate with them, and deploy techniques that nudge them to act.
