The world is changing and you need a team that changes with it — people who understand nonprofits and are committed to your success. Our team of seasoned professionals is versed in all areas of marketing strategy, branding, and design. Through innovative thinking, we develop creative ideas that make the best use of technology. We’re making the world better, one client at a time.

Howard Adam Levy

PRESIDENT

For the past 25 years, Howard has been passionately working on behalf of the nonprofit sector, developing new ideas, effective strategies, and creative approaches to promote nonprofits, causes, and socially-responsible businesses. Howard has assisted countless organizations to launch new brands, clarify their message, gain visibility, and increase revenue. He directs the Red Rooster Group on creating integrated campaigns that leverage the best of strategy, message and design through print and online media. He writes for nonprofit sector publications and websites such as GuideStar and speaks at nonprofit conferences on branding issues.

Lawrence M. Kimmel

PARTNER

Lawrence is widely regarded as a marketing thought leader. He led one of the world’s leading direct/interactive agency networks to 10 years of unprecedented success. He returned the world’s largest marketing association to economic health. He built several organizations from scratch and has driven business for a myriad of Fortune 500 companies. B-to-B Magazine recognized him as one of the most “Intelligent, Intriguing and Important” executives in the business. Chief Marketer called him a “Rock Star.” Larry has keynoted at marketing events around the globe, was honored with a Silver Apple Award for his marketing achievements, and serves on the board of a nonprofit housing organization.

Amit Levran

CLIENT PARTNER

Amit is an accomplished, dynamic, and innovative marketing professional with over 15 years of experience spanning social media, digital marketing, content strategy, and strategic planning. Previously at a Fortune 250 organization, Amit brings extensive experience in driving engagement using creative storytelling and reaching new audiences through all forms of digital media. By leveraging her in-house background across multiple industries, she applies best practices to transform social media and digital marketing programs to deliver the best results for clients.

Sari Roboff

DIRECTOR OF STRATEGY

Sari develops pragmatic growth strategies by integrating analytical discipline, structured facilitation, and creative insight. She focuses on helping organizations to understand the competitive landscape, leverage their assets, differentiate themselves, and develop a sound strategy and practical plan to achieve impact. Her work is informed by the diversity of her career path: as an executive with two nonprofits focused on social change, through her service on both nonprofit and start-up company boards, as a strategy consultant at McKinsey & Co., and in senior roles in corporate marketing and advertising.

Matthew Gilbert

DIRECTOR OF RESEARCH

Matthew loves to dig through the layers of an issue to give shape and substance to what isn’t apparent on the surface. Bringing his experience as a senior analyst at a market research company, he uses surveys, interviews, focus groups, and other tools to help nonprofits evaluate their brand, test new names, and position themselves for successful new roll-outs. For example, he has helped one of the country’s largest Native American charities to consolidate nine brand names used for fundraising into five new names without losing the loyalty of donors.

Faith Tomases

BRAND STRATEGIST & COPYWRITER

From naming and branding organizations, products, and services to marketing and communications planning and analysis, Faith has been an integral part of many prominent marketing successes for nonprofits as well as businesses. She specializes in brand strategy that captures an organization’s essence and successfully ushers in change, as well as copywriting to communicate cogent messages across print and digital materials. Her extensive professional background includes positions at New York identity firms Siegel & Gale, Landor Associates, and Lister Butler.

Nicole Minore

BRAND STRATEGIST

Nicole has served as a strategic lead, client director, consumer researcher, and copywriter. With 20+ years of hands-on experience at advertising agencies, tech startups, and with integrated marketing organizations, she brings a focused perspective to communication that connects organizations with their audiences through a collaborative, engaged process. Projects include a marketing campaign promoting early childhood mental health through New York City’s transit advertising, coordinating brand strategy for a disability inclusion coalition of Fortune 500 companies, and developing membership insight for a national medical association.

Dan Raabe

ART DIRECTOR

Dan brings extensive corporate communications expertise. His portfolio of work includes branding, web design, advertising, annual reports, corporate collateral and branding for nonprofits and Fortune 500 companies. His clients have included a 20-year relationship handling communications for Ronald McDonald House. Earlier in his career, Dan served as the Senior Art Director for The Wall Street Journal’s marketing department. He has garnered many accolades over the course of his career, including top awards from the American Institute of Graphic Arts, Graphic Design USA, Printing Industries of America, and BPAA Ace Award.