U.S Navy Seabees
Capital Campaign for U.S. Navy Seabee Museum
To preserve the legacy of the U.S. Navy’s construction battalions, the CEC/Seabee Historical Foundation conducted a $10 million capital campaign to fund state-of-the-art exhibits at the U.S. Navy Seabee Museum in Port Hueneme, CA. We created the theme, message, brochure, and website to distinguish from other military capital campaigns and draw donors into the story of the Seabees.
Services
- Campaign Theme & Identity
- Campaign Logo & Digital Assets
- Core Fundraising Messaging
- Campaign Website
- Campaign Brochure
Campaign Identity
The Seabees innovated ways to conquer engineering challenges and made it possible to move troops under difficult situations and support humanitarian efforts. We focused on what makes Seabees unique — their ingenuity under fire and without resources. The theme we developed, 75 Years of Ingenuity at Work, and logo system highlight their diamond anniversary. We created a flexible system for the campaign’s visual identity and a style guide with all assets for fundraising materials.
Campaign Website
The website invites potential donors to explore the Seabees’ ingenuity while learning about the campaign, and the specifics of the museum.
Campaign Brochure
The brochure uses Action Design principles to engage donors in the future of the Seabees. It taps into the connection that military families have in serving and how the skills and stories of the Seabees can be used to inspire youth to embrace careers in engineering and construction.
