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The value of survey results depends on how well you select respondents and how you phrase questions.

Want to find out how well your marketing is reaching its target? A survey may give you the information you need ... and more.

If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.

Look beyond your usual circles when targeting audiences for your nonprofit's messages. You may be overlooking people who can make an important contribution to your nonprofit's success.

In your rush to hit "send" on your nonprofit's e-newsletter, don't forget why you send it out in the first place. Marketing outreach should further your nonprofit's goals, not end up in Junk mail.