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  • Home
  • About
    • Our Team
    • Clients / Expertise
    • Results
    • Testimonials
    • Acclaim
    • Articles
    • Public Speaking
    • Brand Guides
      • Wake Up Your Brand
      • Discovering Your Essence
      • Defining Your Message
      • Naming Your Nonprofit
  • Services
    • Strategy
    • Branding
    • Marketing
    • Fundraising
    • Behavioral Science
  • Case Studies
  • Projects
  • Blog
  • Contact

Archive

Monthly Archive for: "February, 2012"
 New York City Mission Society Logo

New York City Mission Society Logo

February 15, 2012

On the 200th anniversary, this long-standing social service nonprofit organization received a brand update. The new logo we designed provides a burst of new energy and new tagline that is more [...]

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 Nonprofit Brand Evaluation Workshop

Nonprofit Brand Evaluation Workshop

February 11, 2012

The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much [...]

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 Times Up: A Radical Proposal for Nonprofits

Times Up: A Radical Proposal for Nonprofits

February 11, 2012

A radical proposal to limit the lifespan of new nonprofits to 10 years. This would focus new organizations on adopting innovative ideas in order to actually solve a problem, rather than in merely [...]

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 ACLU Animated Holiday E-Card

ACLU Animated Holiday E-Card

February 9, 2012

This e-card was illustrated and animated as a holiday e-greeting for the American Civil Liberties Union with the theme “Whatever the reason you celebrate the season, the promise of America is [...]

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 Don’t Start a Nonprofit

Don’t Start a Nonprofit

February 8, 2012

We get a lot of calls from well-intentioned individuals wanting to make a difference in the world. That's great. We need more caring people making a difference. We don't necessarily need another [...]

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 Howard Adam Levy Quoted on Komen issue

Howard Adam Levy Quoted on Komen issue

February 4, 2012

Red Rooster Group Principal, Howard Adam Levy, was quoted in an article in The Columbus Dispatch discussing how Susan G. Komen’s brand would be affected by their reversal of policy regarding [...]

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