Introducing the LUV NYC Initiative

New York City needs some love.  During 1977, another difficult economic period, the “I Love New York” campaign was introduced. In 2020, we are introducing the LUV NYC initiative to ensure our beloved City thrives once again. Intended to revitalize our City emotionally and financially, the campaign focuses on harnessing business leaders, celebrities, and other influential people to renew hope for the City, drive business, and generate revenue.